80 years of color

Egged's busses were a part of the scenery for the last 80 years. What led to the brand colors Egged chose during this period? Here are some of the answers.

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Since the foundation of the cooperative in 1933 and for the following five years, the Egged buses belonged to numerous operators, which led to various busses in different colors, with a white stripe, with the bus number. After 1938 all the couches were colored in light green with the Egged logo in the front.

 

The cooperative's vehicles changed colors numerous times, in most cases, it was a part of a branding strategy. In one of the occasions, the British Mandate administration ordered to paint all buses bodies in grey with a white rooftop to monitor all busses.

 

After the foundation of the state of Israel, all the bus cooperative changed the vehicles' colors, but Egged. The consolidation of all cooperatives under Egged in 1951  led to a decision to paint the whole fleet light and dark green.

 

At 1955 egged introduces the Leyland coaches to the Israeli passengers and colored them in silver and light green. This color pallet was then implemented to the other busses. In 1958 the state of Israel marked a decade and Egged added luxurious buses to its fleet, with a distinctive color. The new Leyland Mark 2 coaches were painted white, with green wheels. In 1966 the cooperative made another decision, that led to painting the vehicles in yellow and green: yellow on the upper half of the bus, green on the lower, with yellow trim.

 

At the end of 1972, the secretariat decided to create a distinction between the vehicles used for daily public transport and those dedicated to tourism services. Egged painted all tourism coaches in red, with white stripes and blue with a white line for the public transport buses.

In 1975 the head of the Egged driving school manager at the time – Efraim Poran suggested abandoning the use of blue and white since it created safety and finance issues and all busses turned red, for two dacades.

In 1994 Egged imported Mercedes Benz busses that were purple, a color that then served Egged for a short while.

 

At the turn of the century, Egged decided to go back to its original color – green and has been proudly using it up until nowadays.